Rabu, 19 Mei 2010

10 Ways to Eat Less Meat

Today, we continue our May Top 10 series by addressing a popular topic in both the food and personal finance blogospheres: eating less meat.

“Why in the good name of Bea Arthur would I want to eat LESS meat?” some might ask. “I don’t get enough bacon as it is. Plus, humans were meant to be carnivores, right? Otherwise, how do I explain the dead alpaca in the fridge to my kids?”

Well, sweet reader. We come not to demonize meat, but to praise consuming it in moderation. Because when raised right and chomped sensibly, beef, chicken, pork, lamb - maybe even that alpaca - can be pretty good for you. What’s more, it’s good for your wallet, your children, the Earth, the moon, the universe, other universes, the multiverse, the Rebel Alliance, Hoth, Dagoba- … Sorry. Got carried away there.

Following that line of reasoning, here are 10-plus strategies for reducing your meat intake. Some are well known. Others, less so. But all told, it’s a pretty decent list, if I do say so myself. (Note: And I do.)

Of course, if you’d like to change anything or add your own suggestion, the comment section awaits. That’s what it’s there for, after all. (Also: quoting Glee.)

1) Have one or more meatless nights per week.
It’s hard to say whether the movement began with bloggers or Johns Hopkins’ Meatless Mondays. Either way, this 15% reduction in your weekly meat can have a massive positive impact on … well, everything we just mentioned (the environment, your heart, Tatooine, etc.). The options aren’t as limited as you think, either. Vegetarian burritos, pizza, chili, and pasta are so tasty, you won’t miss the extra eight ounces of pork.

2) Buy less meat. And when you do, only purchase pricey, delicious, humanely raised meat.
You have three grand and a choice: You can go to McDonald’s every night for a year, or Babbo every night for a month. You’d choose 30 days catered by Mario Batali over 3,000 stupid chicken nuggets, right?

Buying farmer’s market meat is kind of like that. You purchase less overall (because it’s pricey, yo), but what you do buy is so delicious, it’s worth the wait.

Not to mention … imagine a world where the chicken tastes like chicken. I’m not talking about the wan, watered-down, quasi-poultry we know and tolerate. I’m referring to genuine, robust fowl that screams, “I am bird! Hear me cluck! Or roar! Or roarcluck! Whatever.” That flavorful planet is attainable, if you’re willing to go for it.

3) Don’t eat meat before dinner.
You may have heard of Mark Bittman’s “vegan before 6” diet. Essentially, the New York Times writer doesn’t eat any animal products before dinner. (Um … that may have been somewhat self-explanatory from the name of the diet, in which case, I apologize.)

While restricting cheese and eggs might be a little too much to take, dude’s definitely on to something. How simple would it be to cut the bacon out of your morning feast? Or to swap grilled eggplant in for grilled chicken on your panini? Or to buy the deli’s awesome, overlooked Italian Bean Soup instead of their admittedly lame Chicken Noodle? Try it for a few days, and see what happens. Could be easier than you think.

4) Don’t make meat the focus of your meals.
There’s nothing like a good cheeseburger, but eating one every night takes its toll. Relegating meat to side dishes or secondary ingredients ensures you still get a decent helping of beefy goodness, without the egregious bad things. Chilis and soups are particularly wonderful for this, as is everything in Joy Manning and Tara Mataraza Desmond’s Meat Lite column on Serious Eats.

5) Go ethnic.
Mediterranean, Indian, Chinese, Thai, and even Italian and Mexican food rely much less on meat than traditional American cuisine. Throw your family a culinary curveball by having a World Kitchen Night, and preparing a few simple recipes from around the globe. Beyond the obvious benefits, you’ll also open minds and create adventurous palates. Sweet.

6) Filet or pound your cuts.
The recommended serving for meat is four ounces, which is about the size of a deck of cards. If you put that in front of my brother, he’d laugh maniacally and then shove a fork into his thigh, a la Gene Wilder in Young Frankenstein.

There’s a way around that, though: Take a large piece of meat – chicken breast, let’s say – and A) slice it in half through the middle, or B) pound it super-thin. This creates the illusion of a big cut, even though the piece is essentially missing its bottom half. Bonus: it’ll cook more evenly, as well.

7) Learn to make more vegetable, grain, and pasta-based meals.
Baked Ziti. Falafel. Pizza. Easy Vegetarian Bean Chili. Lasagna. Quinoa Soup with Avocado and Corn. Ratatouille. Macaroni and Cheese. Pasta Puttanesca. Black Bean Burrito Bake. Veggie Lo Mein. Stuffed Peppers. Tomato and Bread Soup. Pumpkin Orzo with Sage. Roasted Veggie Sandwich. OH MY SWEET HEAVENS, BUTTERNUT SQUASH RISOTTO. All substantial. All delicious. None will make you crave a hot dog.

8) Find substitutes you dig.
Not everybody likes tofu. I get that. Bean curd is an acquired taste. Still, have you ever tried seitan? Done correctly, it’s scrumptious. I’m not kidding. Leigh makes these barbecue seitan bites that are practically crack.

Meat substitutes scare people off sometimes, but flavor- and texture-wise, they’ve come a long way since Tofurky. If you’re open to the idea, the trick is finding one (or two or eight) that works for you. Whether that’s Portobello mushrooms or tempeh or Morningstar Farms Chix Patties (Which? Mmm.), odds are it’s a better option than many commercially available meats.

9) Make your vegetarian friend(s) cook for you.
Two of my friends have been vegetarians for nearly 20 years each. (One is aforementioned Veggie Might genius Leigh.) Both are among the best cooks I know, presumably because they’ve been forced to experiment with a wider variety of foods to compensate for the lack of meat. If you have similar pals, watch them cook. Ask how they get by. Eat with them. Vegetarians are experts at non-meat lifestyles, and you can learn a lot just by hanging out in their circles.

10) Do the math.
Save your next four grocery bills. Add up the totals. Subtract half the money you spend on meat. (That other half will be spent on more grains, vegetables, and beans, presumably.) Imagine saving that every month, for the rest of your life. Not too shabby, eh?

BONUS: Avoid the meat areas of your supermarket.
Out of sight, out of mind, right? It works for me.


REALLY GOOD IDEAS FROM OTHER PEOPLE

These four tips are pretty sweet, and I didn’t see them anywhere but the cited sources.

Forget about protein.
Mark Bittman: “Plants have protein, too; in fact, per calorie, many plants have more protein than meat. … By eating a variety, you can get all essential amino acids.”

Use it all.
Planet Green: “Try not to throw anything away, and look around for cheaper, more interesting cuts of meat at your butcher.”

Adapt old meaty recipes.
Diet Girl: “Back when I first shacked up with Dr G, I started by taking my old standard meat recipes and finding veggie substitutes. This meant lots of beans and lentils.”

Make extra helpings of your side dishes.
Owlhaven's Mary Ostyn makes only 1 to 1-1/2 small servings of meat per person, but cooks extra veggies, grains, and such. It keeps costs down, and ensures her kids don’t go overboard.

And that’s it. Sweet readers, the comment section awaits. Oh, and don’t forget: next week, our 10 Series is tackling storage and leftovers. If you have tips for maximizing either, I’d love to hear.

~~~

If you enjoy this post, you might also like:

(Photos provided by Wheatbridge [chicken], Baby-Halloween-Costume.com [cow], and BuyCostumes.com [pig])

Selasa, 18 Mei 2010

Green Kitchen: Hot and Sour Soup with Baby Bok Choy

Green Kitchen is a bi-weekly column about nutritious, inexpensive, and ethical food and cooking. It's penned by the lovely Jaime Green.

After three years of farmers market shopping, I still don’t have a great handle on when fresh vegetables start showing up. I've got a history with this seasonal amnesia, too: when I was little, I would be surprised every year when it was cold at Halloween. I got that one to stick, just in time to outgrow trick-or-treating, but then I spent years expecting trees to have leaves by mid-March.

And now, for the last few weeks, I've gone to the farmers market with no idea whether I'd find bountiful produce, or just more of last year's apples.

For several spring weeks, it's still been those dang apples (okay, and asparagus), but this past weekend I was finally met by a variety of veggies at the market. Following the rules of Barbara Kingsolver's Animal Vegetable Miracle, it's mostly leafy greens – baby spinach, broccoli rabe, incredibly abundant bunches of stinging nettles. (I may be desperate for inexpensive fresh veggies, but I'm not ready for greens that can hurt me.) Maybe prettiest of all: a few big bins of light green, lovely baby bok choy.

They had the same oval leaves as grown-up bok choy, but rather than merging at a thick white bulby stem, they were gently joined at their bases, and just an inch or two tall.

So, a plan started to form in my mind.

The boyfriend and I had talked about maybe ordering in soup that night, and what is one of the most basic rules of eating cheaply, healthily, and kindly-to-the-environment? Make it yourself! I remembered a recipe with vinegar-spiked stock and lots of mushrooms and ginger, with room for the addition of just about any vegetable. Enter baby bok choy.

To refine it, I hit the internet and read through several additional hot and sour soup iterations. Some called for exotic dried mushrooms from a Chinese market; some called for supermarket mushrooms. Ultimately, I went with a one that saved me the hour-long trip to Chinatown. I also replaced sriracha with hot pepper flakes. After a few more tweaks, we had soup! And ohmygoodness, was it good!

I think the magic was this: inspired by Ask the Internet: Best Cooking Fat?, I sautéed the mushrooms and ginger in coconut oil on low heat. The soup doesn’t taste like coconut, but there’s a richness in flavor that belies how very low-calorie this is. It’s also kind of astonishingly filling.

If you're not a vegetarian, add some pre-cooked meat after sautéing the mushrooms, and cook that for a few minutes before adding the stock. Make it hotter or not, more or less sour, however you like your soup. (And might I recommend enjoying your leftovers with a poached egg? Kind of amazing.)

~~~

If you like this recipe, you might also enjoy:
~~~

Hot and Sour Soup with Baby Bok Choy
Adapted from Serious Eats and All Recipes.
Serves 6


1 tablespoon coconut oil
1 10-ounce package crimini or baby bella mushrooms, sliced
2 tablespoons minced ginger
2 cloves garlic, minced
A few shakes of hot pepper flakes (or more or less to taste)
6 cups broth (I used Better Than Bouillon)
2 cups water
2 tablespoons soy sauce
2 tablespoons rice vinegar
1 teaspoon sugar
1 teaspoon black pepper
2 eggs
1 package tofu, pressed, cut into cubes (I would recommend against extra-firm)
1 can bamboo shoots, drained
4 cups baby bok choy (or other greens)
6 scallions, chopped

1) Put a soup pot (4qt or more) over medium heat. Melt coconut oil. Add mushrooms, ginger, garlic, and hot pepper flakes. Sauté until the mushrooms are soft and have given up their liquid.

2) Meanwhile, in a small bowl, whisk together soy sauce, vinegar, sugar, and black pepper. Set aside.

3) Once mushrooms are cooked, add broth and water. Add soy sauce and vinegar mixture. Taste, and add more pepper flakes, vinegar, or soy sauce, to your taste.

4) Bring soup to boil. Whisk the eggs together in a measuring cup. While stirring the soup, pour in the eggs in a slow stream.

5) Reduce heat to a simmer. Add bamboo shoots, tofu, and bok choy. Simmer for five minutes.

6) Serve topped with scallions. Try not to burn your mouth.

Approximate Calories, Fat, Fiber, Protein, and Price Per Serving
133 calories, 7.8g fat, 2.2g fiber, 11.3g protein, $1.69

Calculations
1 T coconut oil: 117 calories, 13.6g fat, 0g fiber 0g protein, $0.40
1 10oz package crimini (or baby bella) mushrooms: 42 calories, 0g fat, 1.9g fiber, 6g protein $2.99
2 T minced ginger: 3 calories, negligible fat, fiber, protein, $0.16
2 cloves garlic: 9 calories, negligible fat, fiber, .5g protein $0.04
a few shakes of hot pepper flakes: negliglible calories, fat, fiber, protein $0.02
6 c broth (I used Better Than Bouillon): 30 calories, negligible fat, fiber, protein, $1.11
2 c water: nothing!
2 T soy sauce: 22 calories, negligible fat, fiber, 3.8g protein $0.21
2 T rice vinegar: negligible calories, fat, fiber, protein, $0.16
1 t sugar: 16 calories, negligible fat, fiber, protein $0.02
1 t black pepper: negliglible calories, fat, fiber, protein $0.01
2 eggs: 155 calories, 10.6g fat, 0g fiber, 12.6g protein $0.66
1 package tofu: 365 calories, 22g fat, 5.8g fiber, 39.8g protein $1.79
1 can bamboo shoots: 25 calories, .5g fat, 1.8g fiber, 2.3g protein $1.19
4 c baby bok choy: 27 calories, 0g fat, 2.5g fiber, 2.5g protein $1.25
6 scallions: 11 calories, 0g fat, 1g fiber, .5g protein $0.11
TOTALS: 797 calories, 46.7g fat, 13g fiber, 68g protein, $10.12
PER SERVING (TOTAL/6): 133 calories, 7.8g fat, 2.2g fiber, 11.3g protein, $1.69

Ask the Internet: LOST Finale Recipes?

Today’s question comes from Husband-Elect, who is still curled in a fetal position in the corner after watching the whole submarine thing go down.

Q: The finale of LOST is this Sunday. This makes me depressed and itchy. I would like to eat LOST-themed food to ease the pain. Please suggest something. NO SPOILERS.

A: We at CHG aim to please, sweet LOST fan. Here are a few Island entrees, appetizers, and Sayid dishes (say it out loud) for your viewing pleasure. We promise, they won’t make you want to Hurley.

(Readers, add your own ideas in the comment section! It'll be punnerific!)

Shephard’s Pie: This upstanding concoction of fish and Dharma potatoes should sustain and heal the party until about halfway through the meal, when your friends experience a philosophical flip-flop and reassess the meaning of the pie. (Thanks to Little Kitchen Mouse for this one.)

E-Clairs: Happily, this dessert starts off sweet and presents well. Sadly, with the addition of nuts, it quickly degenerates into a visual crapheap. (Serve with a side of bonebaby.)

Sun Jin Fizz: Warning: prolonged mistreatment of this pretty, pleasant cocktail will result in explosions, being caught in a bear trap, and a humbling journey through time and space.

Miles to Go Before I Dip: At first, you won’t understand the function of this sharp, rather disagreeable onion dip. But it’s served in a bowl where you can see the ghosts of other onion dips, so that’s cool.

WAAAAALTed Milkshake: While this youthful drink initially seems promising, it will be kidnapped by pirates, at which point it will quickly age out of its usefulness.

Juliomelet: This capable, attractive dish will quickly become your favorite meal, until it’s inexplicably sucked down a mineshaft. Then it will become someone else’s favorite dish on the show right after this one.

Lady Lockes, Stock, and Two Smoked Muensters: Imagine your favorite chicken broth topped with pungent frommage, served with creampuffs for dipping on the side. Does it make sense? No. You will eat it anyway.

Kate Flambé: This isn’t actually a recipe, but the Husband-Elect assures me that many would like to see it happen.

Readers, whatchoo got? The comment section is awaiting your ideas for LOST-themed food. We need something for Sawyer, Desmond, Charlie, Ben, and all the rest, brotha.

Want to ask the interweb a question? Post one in the comment section, or write to Cheaphealthygood@gmail.com. Then, tune in next Tuesday for an answer/several answers from the good people of the World Wide Net.

Senin, 17 Mei 2010

Pasta with Mushrooms, Peppers, and Onions: My Favorite T-Shirt of Pasta Recipes

NOTE #1: Today at Serious Eats: Blue Cheese Portobello Mushroom Burgers. Simple, quick, delicious, and easy on the environment. I’m drooling a little just thinking about 'em.

NOTE #2: A quick update on CHG's technical problems: It looks like we have an Explorer issue to fix. Thanks for the responses, everybody! (P.S. If somebody has a screen capture of the expanding ad, it would rule.) But first...

I’m guessing you have a favorite t-shirt. Odds are you don’t wear it outside, because it’s not in the best shape. Maybe you’ve owned it a few years. Maybe it has a few holes around the collar. Maybe there’s an ugly fish on the front, and a big ol’ picture of Michael Bolton on the back.

You may not sport that shirt in public, but given the chance, you’d wear it and nothing else – not even underpants – for the rest of eternity.

(Incidentally, is there a funnier word than “underpants”? They’re pants you wear under other pants! Why do we need so many pants?)

My favorite tee is dark blue and at least a decade old. You can see my bra right through the fabric. It says “Schlumberger” across the left breast, which I long assumed was a cool German industrial band, like Kraftwerk or, uh … some other group like Kraftwerk. (Note: Nope.) I don’t wear it on the street anymore, because I don’t want to be arrested for scaring the children.

Despite all this, I will never, ever throw it out. I love it more than any other piece of clothing, with the possible exception of my wedding dress. And I only bought that because Ma would kill me if I got married in a Schlumberger t-shirt.

What do crappy-yet-beloved short-sleevers have to do with Pasta with Mushrooms, Peppers, and Onions? A lot, actually. You see, this recipe is the culinary equivalent of my favorite t-shirt. To be totally honest, I debated posting it, because it’s so easy that it’s barely a recipe.

Then, I thought of a few things:
  1. I’ve eaten this dish (or some slight variation) every week for years.
  2. It’s one of the first dishes I learned to prepare without a cookbook.
  3. It’s one of the first dishes I learned to prepare when I started eating healthier.
  4. It contains a ton of vegetables, but still feels indulgent.
  5. It sates my pasta cravings without going overboard on calories.
  6. It’s one of Husband-Elect’s favorite meals, and he requests it fairly often. (Note: He’s making it himself as I type this on Sunday night.)
  7. It can be doubled, tripled, or octupled with little extra effort.
  8. The leftovers rock my face.
Still, I’m a little embarrassed at the simplicity here. But if this dish makes you as happy as it makes me … well, then it’s worth it, Schlumberger and all.

What about you, sweet readers? Do you have favorite recipes you’re almost embarrassed to share? What about t-shirts? Or both? Do tell.

~~~

If you like this recipe, you might also become quite fond of:
~~~

Pasta with Mushrooms, Peppers, and Onions
Serves 3


8 to 10 ounces medium-sized pasta (rotini, penne, etc.)
1/2 tablespoon olive oil
8 ounces button mushrooms, cut into quarters
1 medium green bell pepper, cut into bite-sized pieces
3/4 medium onion, cut into bite-sized pieces
1 to 1-1/2 cups prepared pasta sauce
1/4 to 1/2 cup grated parmesan
Kosher salt
Freshly ground black pepper

1) Bring a medium pot full of salted water to boil. Add pasta and cook until al dente. Drain.

2) Meanwhile, in a large nonstick skillet, heat olive oil over medium high. Add mushrooms, peppers, and onions. Saute 8 to 12 minutes, until mushrooms are cooked through, onions are soft, and peppers are crisp-tender. Salt and pepper to taste.

3) Add pasta to skillet. Stir thoroughly to combine. Heat through if necessary. Add pasta sauce. Stir to combine. Kill heat. Salt and pepper to taste.

4) Spoon into bowls. Add a healthy helping of parmesan to each. Delight in the easiest thing you’ve ever made.

Approximate Calories, Fat, Fiber, Protein, and Price Per Serving
492 calories, 9.2 g fat, 5 g fiber, 19.9 g protein, $1.52

Calculations
NOTE: For range measurements (8 to 10 ounces, 1/4 to 1/2 cup, etc.) I used the average of the high and low numbers (9 ounces, 6 tablespoons, etc.).
8 to 10 ounces medium-sized pasta: 947 calories, 3.8 g fat, 8.2 g fiber, 33.3 g fiber, $0.56
1/2 tablespoon olive oil: 59 calories, 6.7 g fat, 0 g fiber, 0 g protein, $0.06
8 ounces button mushrooms: 50 calories, 0.7 g fat, 2.3 g fiber, 7 g protein, $0.99
1 medium green bell pepper: 24 calories, 0.2 g fat, 2 g fiber, 1 g protein, $0.87
3/4 medium onion: 35 calories, 0.1 g fat, 1.2 g fiber, 0.8 g protein, $0.19
1 to 1-1/2 cups prepared pasta sauce: 231 calories, 7.5 g fat, 1.3 fiber, 6.1 g protein, $0.83
1/4 to 1/2 cup grated parmesan: 129 calories, 8.6 g fat, 0 g fiber, 11.5 g protein, $1.05
Kosher salt: negligible calories, fat, fiber, and protein, $0.01
Freshly ground black pepper: negligible calories, fat, fiber, and protein, $0.01
TOTAL: 1475 calories, 27.6 g fat, 15 g fiber, 59.7 g protein, $4.57
PER SERVING (TOTAL/3): 492 calories, 9.2 g fat, 5 g fiber, 19.9 g protein, $1.52

Minggu, 16 Mei 2010

Technical Problem?

Sweet readers,

A few kind folks have brought a readability issue to my attention. It seems that sometimes, a sidebar ad appears, expands, and doesn't contract, obscuring the content in the center column.

Is this happening to a lot of people? I use Safari and Firefox, and have never seen it. Maybe it's happening to computers with Explorer?

Just wondering, so we can pinpoint the problem area.

Thanks!
Kris

Sabtu, 15 Mei 2010

Frozen Berry Yogurt Pops







These are really simply to make and as a bonus, they are really healthy!
I found these cute cups and animal spoons at the dollar store.
The paper cups are easy to tear off so the pops don't break.
The cute little spoons are not only fun for the kids but easy for their little hands
to grab hold of. I wash and reuse them again and again. The boys were really excited about this one!
I made the mistake of having them help me make them right before nap time tho and neither one
of them could sleep for excitment. Every 10 minutes Nolan peeped his head out
of his room and said "Are the animal popscicles ready yet?"
After about 1 1/2 hours of this I threw in the towel and we went outside and had popscicles.
The yogurt makes them rich and creamy, not rock hard like water/juice based popscicles.
We used mixed frozen berries and sweetened them with Orange Juice.
The boys love helping. They were telling me the names of all the different berries going into
the blender. " Razzleberry, Snazzleberry, blueberry, Snoozberry, purpleberry." ;-)
They put in their own spoons and put them one by one in the freezer. What good little helpers! ;-)



You will need:

2 cups of mixed frozen berries
2 cups of plain fat free yogurt
1/2 cup Real Orange Juice
15 small dixie cups
animal silver ware

Put berries, yogurt and sugar into blender. Blend on high speed for about 2 minutes.
Pour into cups about 3/4 full. Put silver ware into cups and freeze about 2 hours, or as long as you can wait.





Saturday Throwback: The Circular Game - Decoding Your Supermarket Weekly

Each and every Saturday, CHG posts something from our archives. Today's piece is an oldie-but-goodie from way back in July 2007. Remember then? I don't.

Tuesday evening’s rolled around, and it’s time for some spur-of-the-moment food shopping. You saunter through the sticky sliding glass doors of your local grocery store, pondering what to purchase with the $15.09 you’ve budgeted until Friday. Then you spot it, lying prostrate and unused in a misshapen stack by the shopping carts: the Supermarket Circular.

Cackling like a maniac, you scuttle over to snatch the half-soaked, seven-page spreadsheet. You’re hunched and focused, madly scanning the deli section when it hits you: you have no blessed clue how to read this thing. Sure, there are pretty pictures, and yes, the numbers look tantalizingly low, but do you have to buy seven freakin’ jars of jelly to get the 7-for-$7 discount?

The answer, my friends, is blowing in the wind.

Just kidding. The answer is actually “no.” More often than not, that jelly is priced individually. Since this isn’t intuitive knowledge, like breathing or refusing a pit bull from a man with missing fingers, here are a few decoding tips for the Supermarket Circular, the mightiest of cash-saving weapons.

AT THE STORE:


If you don’t need it, don’t buy it. Lots of circulars advertise sales like “Tuna: 5 cans, 3 bucks” or “10 boxes of Ronzoni pasta for $10.” The majority of the time, each item is individually priced, meaning you don’t have to dogpile ten cartons of penne to get the deal. Buy three and it’ll be $3. Buy six and it’ll be $6. Buy one, it’ll be $1, and you won’t have 144 extra ounces of pasta hanging around your cupboards.

Read the small print. Oftentimes, stores will list purchasing requirements in Lilliputian typeface at the bottom of an ad. You don’t see it until it’s too late, and then you’re stuck paying regular price at the register. Criminals here include caveats like: “With minimum purchase of $25,” “With club card only,” and “Limit one per customer.”

Look out for loss leaders. Normally depicted in giant photos on the front or back covers, loss leaders are priced at rock bottom to lure in shoppers. Frequently they’re perishables, daily menu foods, or other stuff you buy with some regularity - meat, fruit, vegetables, etc. Hands down the best values in the market, according to Womans Day, “if you make those two pages … the base of what you’re going to eat all week, you’ll save about 30 percent.”

Keep in mind not everything in the circular is on sale. As Consumer Reports informs us, “A mere mention of a product in a circular can boost sales by as much as 500 percent, even without a price reduction.” In fact, SmartMoney.com says, “Some stores raise prices on advertised specials.” If those on sale hot dogs still seem pretty expensive to you, they probably are. Keep moving.

Do the math. On smarter blogs, this is called “comparing unit prices,” but either way, it goes for all shopping everywhere. Just because a product is sold in bulk doesn’t mean it’s a better deal, even if it appears in the circular. In other words, if a 32-oz. olive oil is listed in the weekly at $10, and the 16-oz. version of that same item regularly sells for $4, the 32-oz. bottle is a rip-off. They’re tricking you into buying more product for more money. Tricksters.

Use your judgment. When you finally arrive at that bin of $0.01/lb chicken breast, take a good, long look at the quality of the meat. Is it gray? Does it stink? Is it housing a maggot colony? There’s a reason it’s on sale. Chalk it up in the loss column and move on. (Same goes for fruits and veggies.) However, if it’s pinkish, and still a day or two away from going bad? Stellar. Take it home and freeze what you don’t use immediately.

Bring the circular with you as you shop. Last week, I saw a 2-for-$1 deal on Goya beans in the circular at my local Key Food. When I got to the shelf, there was no indication anywhere they were on sale. Still, I picked up six cans, brought ‘em to Checkout, and sure enough, got the discount. I don’t know if a lot of supermarkets purposely obscure sales, but man, what a villainous ploy if they do.

Bring the circular with you to Checkout. Whether the machines register a wrong promotion code, or simple humans make simple errors, you will inevitably pay extra for an item on sale. If you’re using a circular to shop and suspect you’ve been overcharged, show the cashier. Are you correct? Sweet! You can bask in the glorious victory of the righteous. (Are you wrong? Boo! Apologize, smile sheepishly, and back away slowly.)

If you’ve got a coupon for an item in a circular, go ahead and try it. Waffles are on sale for ½ off. You have an additional $0.50 coupon. It’s worth a shot, right?

Try a raincheck. Not all supermarkets do this, but if a circular item’s sold out, you can try obtaining a raincheck for later. Those $0.88/lb green bell peppers will come in handy in September, you know.

OH - AND NEXT TIME, BEFORE YOU GO:

Look online. Circulars are increasingly accessible via la web, and chains are including all sorts of extras to entice you. Instant shopping lists, recipe suggestions, back massagers – whatever. The internet availability makes it much, much easier to compare prices between grocery stores, too.

Check to see if your market will match competitors’ circular prices. Rumor has it that some stores have a lowest-price guarantee, as long as you can prove it using another market’s circular. Print it up and bring it with you on your next shopping trip.

Start a pricebook. Are there products you buy with some regularity? Do they go on sale often? Using the online circular and your last receipt, start keeping track of sale prices. This way, you’ll know when something’s just a nickel off, or 75%. Snazzy!

Plan meals around what’s on sale. See: Loss leaders; Look out for. That $0.79/lb pork shoulder could feed you and/or the Marine Corps for a whole week.

Prepare to shop at the start of a new sales cycle. Lots of circulars go into effect on Fridays, and end the following Thursdays. Generally, the better-quality stuff will be made available at the beginning. Don’t wait.

And that’s our ballgame, folks. I specifically didn’t go into coupons or the Sunday newspaper supplement, since they’ll provide plenty of fodder for a future column. If you’re interested in examining either, I highly suggest CouponMom.com. Stephanie knows the score.

Sources:
  • Green, Geoffrey M. and John L Park. “New Insights Into Supermarket Promotions via Scanner Data Analysis: The Case of Milk.” Journal of Food Distribution Research. Volume 29, Number 3. November 1998.
  • Kadet, Anne. “10 Things Your Supermarket Won’t Tell You.” SmartMoney.com. August 2001.
  • Moran, Gwen. “Hide and Seek Savings.” Womans Day. p. 98. April 2005.
  • Nelson, Stephanie. “Grocery Store Savings Secrets.” Couponmom.com. 2006.
  • Nelson, Stephanie. “Savings Programs Keep Money in Pocket.” The Augusta Chronicle. P. D02. January 2006.
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